Lorraine Allen

Lorraine Allen is the founder of Brand Innovation Ireland. She has over 25 years of industry experience in innovation creation and commercialisation, user insights, marketing strategy and brand building. 

Lorraine currently works across the Irish and European innovation ecosystem with a variety of organisations from start-ups to universities to established businesses, creating innovation and commercialising scientific research that focuses on tackling key global challenges, increasingly with a sustainability focus, across industries such as food and agri-tech, circular economy, biotech, and health.  An advocate of design thinking Lorraine supports organisations through a process that creates and nurtures new ideas with the target user to successfully launch market validated products and services. 

Lorraine works with Enterprise Ireland and various Local Enterprise Offices as a mentor and consultant, and with the European Commission as an expert and evaluator for several innovation funds. She coaches European Innovation Council funded deep-tech start-ups commercialising and scaling their innovation globally and is a business expert with the EIT Food Seedbed Incubator advising early-stage European food-tech start-ups. She also serves on the Board of Bord Bia and is Chairperson of their Consumer Foods Board.